The expanded partnership marks another important milestone in the long-standing relationship between the two companies and reflects their shared ambition of making complex vertical transportation simpler for customers.
For UK customers, the agreement means access to a broader portfolio of engineered lifting solutions through a single trusted partner. Combined with Translyft UK's engineering expertise, project management capabilities and nationwide installation and aftersales support, the partnership enables customers to source complete turnkey solutions—from specification and design through installation, commissioning and lifetime maintenance.
The addition of Hidral's products complements Translyft UK's existing range of lifting tables, loading bay lifts and bespoke lifting systems, creating a comprehensive portfolio of vertical lifting solutions for manufacturing, logistics, warehousing, retail and commercial applications. The partnership also reinforces Translyft UK's strategy of delivering complete solutions rather than individual products.
"For many years we have enjoyed a successful partnership with Translyft in Germany and Scandinavia. Expanding that relationship to the United Kingdom is a natural next step. Translyft has consistently demonstrated strong technical expertise, excellent customer focus and the capability to deliver complete turnkey projects. We are confident they are the right partner to strengthen the Hidral brand in the UK market and we look forward to continuing our growth together."
Juan Garay, Marketing and Sales Manager, Hidral
Marcus Thorneycroft, General Manager of Translyft UK, believes the partnership reflects the changing expectations of customers.
"Our customers increasingly look for a partner who can provide complete vertical lifting solutions rather than individual products. Hidral's product range is an excellent strategic fit with our existing portfolio and allows us to offer customers an even wider choice of high-quality engineered solutions. Together with our engineering expertise, installation capability and comprehensive aftersales support, we can now deliver an even stronger turnkey offering to customers throughout the UK."
The agreement further strengthens Translyft UK's position as a provider of complete vertical lifting solutions while providing Hidral with an experienced local partner capable of supporting customers throughout the entire lifecycle of their lifting equipment.